Rosenstadt Brewery

Rosenstadt is a local brewery here in Portland creating traditional German beers with a modern twist. The brewery is quickly growing in size and expanding its product lineup. With new products on the horizon, it has become crucial to continue improving on an already fantastic brand. At the same time, Rosenstadt was presented with an exciting opportunity to represent its brand at Fred Meyers for the annual Oktoberfest. The challenge was to create an eye-catching display that would not only highlight the diverse range of beers but also maintain visibility.

To address the need for updated packaging, I collaborate closely with Rosenstadt to redesign the artwork, ingredients, and overall layout. In the past few months, over 5 products have been updated with many more coming soon. For the Fred Meyers Oktoberfest display, I created an eye catching design that incorporated clear window vinyl, magnetic vinyl, and a large foam core sign. The aim was to create a visually striking display that didn’t obstruct the view of the products, allowing customers to engage with the brand and easily identify their favorite flavors.

The Fred Meyers Oktoberfest display was a resounding success - so much so that it stayed up longer than originally planned. As Rosenstadt’s product line continues to grow, so will the opportunities to expand their brand, ensuring they remain a standout in the Portland craft beer community.

Rosenstadt Brewery can be found at: https://www.rosenstadtbrewery.com