Rosenstadt
Rosenstadt is a local brewery here in Portland creating traditional German beers with a modern twist. The brewery is quickly growing in size and expanding its product lineup. With new products on the horizon, it has become crucial to continue improving on an already fantastic brand.
The Vision
With the ever growing customer base, Rosenstadt beers are constantly being improved upon as well as new products being added. This requires a constant management of the brand's assets.
Additionally, Rosenstadt was presented with an exciting opportunity to represent its brand at Fred Meyers for the annual 2024 Oktoberfest. The challenge was to create an eye-catching display that would not only highlight the diverse range of beers but also maintain visibility.
The Process
To address the need for updated packaging, I collaborate closely with Rosenstadt to redesign the artwork, ingredients, and overall layout. In the past few months, over 5 products have been updated with many more coming soon.
For the Fred Meyers Oktoberfest display, I created an eye catching design that incorporated clear window vinyl, magnetic vinyl, and a large foam core sign. The aim was to create a visually striking display that didn’t obstruct the view of the products, allowing customers to engage with the brand and easily identify their favorite flavors.
The Deliverables
Each month the client receives print ready files with the requested updates to the brand assets.
For Oktoberfest the client received the printed glass door vinyl, 1 magnetic display strip, and 1 foam core display board.
Rosenstadt Brewery can be found at: https://www.rosenstadtbrewery.com