Just Great Stuff
Betty Lou’s Inc is a national snack brand that consciously selects healthy ingredients to eliminate refined sugars, saturated fats, and other artificial ingredients. The company prides itself on the quality of its product.
The Vision
I am responsible for maintaining standards on packaging including nutritional and ingredient updates, call-outs, FDA regulations, and other updates required to keep products on the shelfs. I have also coordinated and produced advertisement material, email and catalog marketing, and product images for the company's packaging, website, and social media. To continue successful production of Betty Lou Products I stay up to date on regulations surrounding typography, product images, and packaging standards.
The Process
Just Great Stuff is an organic antioxidant bar. This redesign focused on the health benefits and organic, vegan, and non GMO aspects of the bar.
The Deliverables
Betty Lou receives updated, print-ready PDF files each week to stay on track with product and consumer demand.