Golden Smackers
Betty Lou’s Inc is a national snack brand that consciously selects healthy ingredients to eliminate refined sugars, saturated fats, and other artificial ingredients. The company prides itself on the quality of its product.
The Vision
I am responsible for maintaining standards on packaging including nutritional and ingredient updates, call-outs, FDA regulations, and other updates required to keep products on the shelfs. I have also coordinated and produced advertisement material, email and catalog marketing, and product images for the company's packaging, website, and social media. To continue successful production of Betty Lou Products I stay up to date on regulations surrounding typography, product images, and packaging standards.
The Process
Smackers are a line of organic food bars. This redesign intended to add some flavor and excitement to the packaging.
The Deliverables
Betty Lou receives updated, print-ready PDF files each week to stay on track with product and consumer demand.