Crescent Cafe
Redesign of brunch & drink menus to breathe life back into the cafe's brand. Complete signage redesign coming soon!
The Vision
Located in downtown McMinnville OR, Crescent Cafe is a local, woman-owned restaurant that combines the small town charm of McMinnville with the freshest ingredients throughout the Willamette valley. The cafe was looking to revamp their existing visual platform to better reflect the cafe’s inviting atmosphere while better serving the clientele. This includes food & drink menus, event banners, outdoor & indoor signage, and business cards.
The Process
The addition of custom designs to reflect the local wildlife of the McMinnville area better represent the cafe’s dedication to fresh ingredients. The redesign also improved the brand consistency between the multiple different menus, and an increase in visibility served to ease the frustration of patrons when viewing the menu.
The Deliverables
The client received 40 food & drink menus, 1 hanging blade sign, 1 custom cut hanging sign, 1 large scale custom cut entrance sign, door vinyl, 1 large roadside sign, 3 vinyl event banners, and 250 business cards.
Crescent Cafe can be found at: http://www.crescentcafeonthird.com/